Chapter One: Introduction
1.1 Background of the Study
Media framing refers to the process by which news media shape the interpretation of events and issues through the selection and emphasis of specific aspects of a story. The framing of protests, for instance, can significantly influence public perception, determining whether they are viewed as legitimate expressions of dissent or as disruptive and violent activities (Oluwaseun & Abdullahi, 2024). In Kaduna North Local Government Area, protests have become a common avenue for expressing grievances, ranging from socio-economic concerns to political demands. The way these protests are framed by the media can either amplify their messages or delegitimize their causes (Bello & Garba, 2023). This study explores the influence of media framing on public perception of protests in Kaduna North, analyzing how different framing techniques affect societal attitudes and the narratives surrounding civic engagement.
1.2 Statement of the Problem
The framing of protests in the media can either support democratic ideals or undermine the legitimacy of civic actions. In Kaduna North, instances of protests being framed as violent or disruptive have contributed to negative public perceptions, often overshadowing the grievances and demands of the protesters (Ahmed & Musa, 2023). Despite the importance of media framing in shaping public opinion, limited research has been conducted on its impact in the context of Kaduna North. This study seeks to address this gap by examining how media framing influences public perception of protests and identifying strategies for promoting balanced and accurate reporting.
1.3 Objectives of the Study
To analyze the framing techniques used by the media in reporting protests in Kaduna North.
To assess the impact of media framing on public perception of protests.
To propose strategies for balanced and ethical reporting of protests by the media.
1.4 Research Questions
What framing techniques are commonly used by the media in reporting protests in Kaduna North?
How does media framing affect public perception of protests?
What strategies can promote balanced and ethical reporting of protests?
1.5 Research Hypothesis
Media framing significantly influences public perception of protests in Kaduna North.
Negative framing contributes to unfavorable public attitudes toward protests.
Ethical reporting can mitigate the impact of biased framing on public perception.
1.6 Significance of the Study
This study is significant as it highlights the role of media framing in shaping public attitudes toward protests, a critical aspect of civic engagement and democratic governance. By focusing on Kaduna North, the study provides localized insights into the dynamics of media framing and its implications for public discourse. The findings will benefit journalists, media organizations, and activists, offering strategies for promoting accurate and balanced reporting of protests.
1.7 Scope and Limitations of the Study
The study focuses on the influence of media framing on public perception of protests in Kaduna North Local Government Area, Kaduna State. It does not include other factors influencing public perception or extend to regions outside Kaduna North.
1.8 Operational Definition of Terms
Media Framing: The way news media present and structure information about events or issues to influence audience interpretation.
Public Perception: The collective opinion or attitude of a community toward an event or issue.
Protests: Organized public demonstrations expressing grievances or demands for change.
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